Author Archive

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Video Interview: Inside Weddings’ Rebecca Verma on Mens alternative metal jewelry.

September 1, 2011

In the first of our series of interviews with respected magazine editors and writers, West Coast Jewelry’s  Joe Alexander and  Inside Weddings’  Jewelry Editor - Rebecca Verma, discuss the latest styles and trends for men’s jewelry, and what men are looking to for a great alternative to traditional precious metals.

Rebecca discusses how alternative metals , stones, and ceramic rings are becoming very popular, and that men are leaning towards these alternatives to achieve a striking look at an affordable price. These are items “they can wear everyday”, states Rebecca Verma. This is a great look for “active men” who want something a little different. With the durability and functionality of these metals, men will feel comfortable wearing them all day, everyday.

See the huge selection of men’s alternative metal rings at West Coast Jewelry.com

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John’s Style File: Black by Popular Demand.

August 9, 2011

Hello all you style-philes. I know its summer and the fashion world gets so excited about bright colors for 4-6 months, but I’m going against the grain on this one and I’m bringing it back to black! I’m all for a little bit of color in an outfit but you don’t want to look like a pastel explosion or that you just walked off the set of the original Miami Vice.

I am of the opinion that you can NEVER go wrong with black. IT GOES WITH EVERYTHING. This is not to say you should buy all black jewelry either (we cant all pull off the goth look nor do we want too).

There are so many designs that incorporate silver and black and gold and black . If you are wearing a Black outfit,  Silver or Gold Accessories accent perfectly and stand out well against your ensemble.

If  you’re wearing a bright bold color: a black bracelet or dog tag goes a long way to tone down the ever popular retina searing pinks that are big in Men’s fashion now.

I’m not against bright colors by any means but you need to anchor those colors with something dark and substantial. A great new material in the jewelry market that is also available in black is Ceramic. This new material is not brittle as you might think. In fact Ceramic is highly scratch resistant while remaining light weight. It also is a better choice than plated metals, as the black cannot be scratched off and is a great option for people with metal allergies or sensitive skin.

And granted we can’t all afford the jewelry that Kanye West and Jay-Z wear, but style doesn’t have to be expensive. Steel rings look just as good as Silver and will hold up better in the long run, and gold plating looks exactly the same as solid gold.

Black is classy, versatile, will never go out of style and is available for less at WestCoastJewelry.com

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Jewelry tips from Mad Men’s Joan Holloway

June 28, 2011

The pen necklace has come back with a vengance due to Mad Men’s character, Joan Holloway, played by the lovely Christina Hendricks. This fashionable yet utilitarian piece is almost always gracing the lovely Joan Holloway. We have 4 different designs of this same iconic piece.  It has come to truly define her entire style and character.

However lately, I have been struck by Christina’s personal style as opposed to the costumes she wears on the show.

Still simple-chic and definitely not “trendy”, she is a beautiful and modern lady who exudes a timeless elegance with almost everything she wears! These Crystal Vine Post Earrings are subtly beautiful and an affordable way to emulate her sophisticated style.

This recent Red Carpet look has caught my eye.

Looking amazing in this little black dress, Christina goes minimal with her bling and sports a single textured metal cuff.  Its nice to see someone on the  Red Carpet who doesnt feel the need to go over the top with their jewelry,can embrace simplicity, and who isn’t afraid to show off her curves.

We offer a series of these Cuffs to bring a simple shine to any outfit.

Get in touch with your inner Joan Holloway and get all looks you see here at West Coast Jewelry.

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John’s Style File: NATURE EDITION: Blinged Out Bugs

February 10, 2011

Aristotle said “Art not only imitates nature, but also completes its deficiencies.” Artist, Hubert Duprat uses nature to create art and, in a sense, jewelry for the natural world. The images seen here illustrate the results of an unusual artistic collaboration between the French artist Hubert Duprat and a group of caddisfly larvae. The caddisfly live around streams and ponds and produce aquatic larvae that protect their developing bodies by manufacturing armor in the form of shea­ths, or cases, spun from silk and incorporating substances—grains of sand, particles of mineral or plant material, bits of fish bone or crustacean shell—readily available in their ecosystem. The larvae are remarkably adaptable: if other suitable materials are introduced into their environment, they will often incorporate those as well.

Dupart took this one step further by introducing precious and semi-precious materials to the larvae’s environment, the results are truly amazing. After collecting the larvae from their normal environments, he relocates them to his studio where he gently removes their own natural cases and then places them in aquaria that he fills with alternative materials from which they can begin to recreate their protective sheaths. He began with only gold spangles but has since also added the kinds of semi-precious and precious stones (including turquoise, opals, lapis lazuli and coral, as well as pearls, rubies, sapphires, and diamonds) seen here.

The insects do not always incorporate all the available materials into their case designs, and certain larvae, Duprat notes, seem to have better facility with some materials than with others. Additionally, cases built by one insect and then discarded when it evolves into its fly state are sometimes recovered by other larvae, who may re-purpose it by adding to or altering its size and form.

So in this situation, who is the artist? Is it the man who simply gives the insect the material? Or is the bug the artist, and the man who gave them the material just a financier of sorts?

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John’s Style File- West Coast Jewelry Pops Bottles

June 1, 2010

West Coast Jewelry Pops Bottles at Rush Street in Culver City

Rush Street

Rush Street

Hot on the heels of the release of our newly designed Bottle Opener Ring I visited our friends at Rush Street in the heart of Culver City Ca. We delivered our Bottle Opener Rings to the staff of Rush Street for the some field testing. “What was the verdict?” you ask…

Even the security guard loved WCJ's Bottle Ring!
Even the security guard loved WCJ’s Bottle Ring!

After 8 hours of bottle popping our favorite servers had only one question “Where can we order more?” Stylish, functional and tough as nails, our Bottle Opener Ring is the perfect fusion of form and function for less than $20.

Who doesn’t like the pouch? No one, thats who!

West Coast Jewelry brings peace to Rush Street

West Coast Jewelry brings peace to Rush Street

Our blue satin pouch is ALWAYS the life of the party!

Our blue satin pouch is ALWAYS the life of the party!

Kat & Jesse can't believe how gorgeous our pouch looks under the romantic bar light!

Kat & Jesse can't believe how gorgeous our pouch looks under the romantic bar light!

Visit us at WestCoastJewelry.com for new items and jewelry ideas and keep your eyes peeled because you never know where we might show up.

John

- John

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John’s Style File -Titanium Rings with Sterling Silver Inlay

April 14, 2010

This month I want to highlight four titanium bands that stand out from the crowd.
“Why”,  you ask?  Because these contemporary titanium bands come inlaid with sterling silver for a striking two tone look.  These rings fuse the style and modernity of alternative metals with the classic beauty of sterling silver.   Whether it’s a braided silver inlay, or a silver band with black enamel accents, these designs are sure to impress.  Titanium’s light weight and high tensile strength make it a great choice for wedding bands or just an eye catching fashion item.     We offer three designs at deeply discounted prices.    Click the images below to check them out now!

Wear them in health & style,

John

- John


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Twilight arrives @ West Coast Jewelry!

November 5, 2009

Bella's moon stone ring

West Coast Jewelry is excited to announce that we now carry a
moonstone ring, inspired by the very ring Bella Swan wears in the
Twilight movie. The ring features a 925 Sterling Silver band set with
a genuine rainbow moonstone. Moonstone is a particularly appropriate
gem for the Twilight saga, as the second installment of the series,
New Moon, refers to the lunar phase in which the moon appears absent
from the sky. Moonstone is steeped in history; many ancients believed
they could see the waxing and waning phases of the moon in moonstone
gems. With the second movie installment of the Twilight saga, New
Moon, just around the corner, there’s never been a hotter time to show
off Twilight jewelry. We are pleased to offer a video of the ring
itself, as well as free shipping through December 27th! And now, we
leave you with a little piece of Edward: “Before you, Bella, my life
was like a moonless night. Very dark, but there were stars, points of
light and reason. …. And then you shot across my sky like a meteor.
Suddenly everything was on fire; there was brilliancy, there was
beauty.” Bring some Twilight into your life today!
Click Here

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Sharing your West Coast Jewelry Gift Ideas.

November 19, 2008

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Sharing Gift Ideas has never been easier!
With the holidays right around the corner gift giving is on everyone’s mind.  We here at West Coast Jewelry are constantly looking for new ways to make your shopping experience as pleasant and convenient as can be.  Which is why we are proud to announce the SHARE function at West Coast Jewelry.com.  Whether it’s an idea for you or a friend, the SHARE feature helps you get the most out of gift giving and receiving.  Using almost any social network or personal internet feed, you can share products as well as expand your own holiday wish list.  It’s our hope that you never get a disappointing gift again. So we put the power in your hands. Just reach out and ask for exactly what you want.  Make sure your special someone knows what you’re looking for under the tree this year!
Did you find a gift for someone else?  Email, Twitter, Facebook, Myspace and many more Internet networks are waiting to spread your idea regarding products, promotions and spectacular savings on WestCoastJewelery.com .

To use the SHARE feature, simply locate the desired product, click the SHARE button located below the product photos, select your delivery method, and fill in all necessary information.  It’s that easy to share your gift ideas and West Coast Jewelry savings with everyone.

Remember, the best things come in small boxes and while supplies last, our luxury travel pouch too!

pouch


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